Matilha Estudio de Design Ltda

Service design is when we think about how a company can create services (like an app, a store, or a restaurant) so people have a pleasant experience that meets their needs. For example, if we're designing a food delivery app, it's important to consider how people will choose dishes, make payments, and receive their food.
Research is a crucial tool to better understand people's needs and the market in which the company operates. It helps to identify what people want, how they use the company's services and products, and how competitors are behaving.