The experience of these 25 years of work combined with the concept of dressing with style, comfort and exclusivity has been the recipe for the brand's success.
The quality, comfort and strategy of taking a typically Brazilian lifestyle to other countries combined with fitness fashion that leaves the gym and invades the streets, is what guarantees Bia Brazil the status of a large presence in the international market in the sportswear segment. We work with Private Label.
Bia Brazil represents urban, up-to-date and independent women.
Women are known for their posture. They want to be beautiful but remembered as strong and independent. They want to feel sexy, but without falling into the vulgar stereotype.
OUR PRODUCTS ARE AUTHENTIC
We opened our first concept store in Porto Alegre, starting the franchise process in the domestic market.
Our production is entirely Brazilian and we seek to expand the business in order to make our culture and beauty something present everywhere in the world.
A brand is the representation of several attributes. It synthesizes an integrated system of values, promises and virtues that make up the essence of a company and its reason for being. A brand that correctly translates the essence of a company will have a unique and authentic narrative.
To produce and grow, being a benchmark of beauty, quality and comfort in sports clothes, in the national and international market, promoting quality of life for our customers.
By 2025, to be a benchmark in sports fashion on all continents with the Bia Brazil brand, uniting health, beauty, fashion with quality and respect for the customer, with profitability.