In 1944, the company which gave rise to Norberto Odebrecht SA began to move his first full concrete truck mixers. The DNA of the Odebrecht Group, however, dates back to the years before: 1856, date of arrival of Emil Odebrecht in Brazil. Following the flow of German immigration, the German engineer settled in the Valley of Itajaí, Santa Catarina. Emil actively participated in the demarcation of land surveying and construction of roads in the southern region of the country Married Bertha Bichels, he had 15 children. One of his grandchildren, Emilio Odebrecht if enveredaria the Construction sector and prove the entrepreneurial streak Odebrecht family. Builder Isaac gondim and Odebrecht Ltd. was the first Emilio Odebrecht company. In 1923, he would create the Emilio Odebrecht & Cia, responsible for several buildings in the interwar period in the Northeast states. At the time, pioneered the use of reinforced concrete in Brazil. With the onset of World War II, the building materials from Europe have become expensive and scarce, sparking a crisis in the sector. Discouraged, Emilio retired from business, located in Salvador, Bahia. It was left to his son Norberto Odebrecht replace it in 1941. Three years later, Norberto created a landmark founder of Organization company. Under his leadership, Odebrecht has grown and diversified crossed borders, always rooted in the Principles, Concepts and criteria developed by him and making up the Odebrecht Entrepreneurial Technology (TEO). At the turn of the 1980s for 1990, business investment in the petrochemical sector became strategic. In this scenario, Emilio Odebrecht succeeded his father as president of the holding company Odebrecht SA with the challenge of continuing its international expansion. The organization expanded its operations, reaching countries such as USA, Mexico, Venezuela and Malaysia. Emilio Odebrecht remained at the head of the Organization for ten years until Pedro Novis passing the direction, in 2001. The beginning of the new century was marked by the acquisition of control of COPENE, the central raw material of the Camaçari, Bahia, in a consortium with the Mariani Group. A large and competitive company in the Brazilian petrochemical industry began to be drawn. After corporate and operational integrations, Braskem emerged in 2002. From the end of 2008, Marcelo Odebrecht assumed command of the Organization. Member of the third generation ahead of the family business, he leads a new growth cycle.