Cral

Serve customers with quality and respect exceeding their expectations, surprising every technological innovation, developing new products, finally, above all seek the satisfaction of our customers, this is the main objective of Baterias Cral.<br />
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Located in the city of Bauru, central region of the state of São Paulo, a major industrial center, commercial and service, Baterias Cral which operates in the maintenance and export automotive battery market for almost 30 years. Cral, Comercial Revendedora de Acumuladores Ltda was established in 1965, more than forty years of experience and success.<br />
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Today Cral grows every day and generates around one thousand direct and indirect jobs. Its area is almost 97,000 m², with approximately 50 thousand square meters of manufacturing area and 40,000 m² of environmental preservation. Recently acquiring an area of &#8203;&#8203;100 000 m² for expansion of its facilities.<br />
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Battery Cral, quality assurance! Began its process toward certification in September 2002 with the formation of quality managers. For a year and a half our employees underwent training received guidelines and were adapting operational procedures. And in March 2004 to Cral received from BVQI ISO 9001 certification. Certification gives us greater market share, higher satisfaction to our customers, reducing costs and improving production. All this provides greater reliability for products with Cral brand.<br />
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And the next step has been taken: the Cral prepares for another important achievement: the ISO 14001 standard that certifies the quality of the environmental management system of the company.<br />
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With ISO 14001 Our client can be sure that is part of a chain of production that respects the most modern conceptions of economic growth and environmental preservation.<br />
Today we can say that a new culture was created within the company. And the commitment of employees was essential for us to achieve this victory. But this process does not end there, maintenance audits are made constantly and continuous improvement is because the pursuit of excellence is the main purpose of Baterias Cral.