Homemade

The origin of the traditionally homemade recipe. The brand HOMEMADE was created in 1968 by Baron Von Leitner, who developed the recipe at his site in Campos do Jordão, a mountainous region of the state of São Paulo. During this period, HOMEMADE Jams were produced in a totally handmade way on the site, where the fruits used in the recipes were also grown, traditionally homemade. The best delicatessen houses in São Paulo at the time began to take an interest in the homemade delight produced in Campos do Jordão and soon the Homemade Jelly won over consumers throughout the state of São Paulo. The HOMEMADE brand was acquired by CICA in the late 1970s, which expanded its distribution throughout Brazil. At the end of the 1990s, after a period of market spraying and entry of imported products into the country, two são Paulo entrepreneurs bought the brand and made a point of rescuing the concept present since the beginning of the manufacture of jams, the concept "made at home", as a way to preserve the true flavor that nature provides.