Brazilian beachwear is a differentiated and highly prestigious segment around the world, with items that have excellent performance in exports, especially when destined for the United States and Portugal. Several international fashion magazines highlight Brazilian bikinis in their reports, attracting more and more new customers interested in Brazilian production.
Small and medium-sized companies dominate this market, especially with the entry of new entrepreneurs who emerged in the context of post-pandemic economic recovery, using the facilities of e-commerce to promote their businesses. To understand more about the importance of this sector for Brazil, let's make an international analysis: have you ever heard of “comparative advantage”? This term explains very well the Brazilian participation in this market, because being a tropical country and with a good history of performance in beachwear, Brazil gas a comparative advantage in relation to other countries that may be better in other segments. We can cite several internationally recognized countries for a specific sector, thus demonstrating their competitive advantage in relation to the others.
Brazil is clearly seen as a trendsetter in beachwear and it’s not difficult to recognize the “Brazilian Influence” in this sector, causing some companies to even use the name “Brazil” or “Brazilian” in foreign brands. In addition to international brands that are interpreting and adapting Brazilian influences to the tastes of each market, there are signs that changes and adaptations are increasingly decreasing, a sign of increasing acceptance of Brazilian styles around the world.
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