Born in August 2006 , Forb started to release its frst baby product : a convertible push chair, which can be used as carseat and stroller as one product. Very quickly, Forb introduced world exclusive innovations in its products in diverse categories, such as the rail controlling system on soft carrier ‘Freea’, or the changed whole plastic concept of carseat into the aluminum framed carseat that is using Forb’s own ‘ durable aluminum technology ’ . The expansion naturally reached overseas with Asian product awards (VIP Asia Awards 2010 and 2011) and with the participation to international fairs (US ABC Show and CBME Shanghai) Soft carrier Freea and diaper bag Adela Plus became best sellers in Korea in 2008 and 2009. From this result, Forb brand took position as a major player in domestic market by recognition of its continuous inventions and stong R&D , and began to develop a strong network of distribution among all the major franchising companies, and receiving numerous awards for product quality and consumer choice.