The PUKET was born in 1988, the result of the dream of two brothers, Adolfo and Cludio Bobrow, who created the IMB Txtil continuing a tradition of family over 70 years in the business. Its first plant was established with the goal of making stockings for the family company. From the START realized that it was necessary to offer differentiated products, maintain a standard of quality and unique especially always innovate. Cludio account that this constant search for innovation came when, one day, he told a friend that manufactured socks and the latter answered, with a certain disdain: What are socks? S a hole where we peop. Born to the determination to create socks that offered consumers a moment of descontrao, style, pleasure and joy. He decided it would be in their stockings never considered this one boring. For this, they needed to be beautiful, different, cheerful, charming and high quality. Thus, the brothers decide to abandon the path of the traditional white or black socks and invest for