Understand the needs of consumers and make them a reality and win by the quality of our products.
History
2002: We created our first line of products with the FIXED brand, consisting of shampoos and conditioners. This line had the proposal to bring to consumers products of the highest quality, to meet certain specifications.
With the growth of the market and the success of the line, we launched new products such as fixing gels, styling gels and tip repairers.
2007: Due to the growing demand and acceptance of our products, we started to manufacture ourselves. With highly qualified professionals, we opened our laboratory, where we research new raw materials and develop products that meet the needs of each consumer.
With our factory we can promptly fulfill all orders. We have a very high quality control, respect for all involved from our employees, suppliers, representatives and distributors.
2009: With the growing market and intending to serve commercial interests, we launched the OKY brand, with a line of fixing gels, styling gels and tip repairers. This line is exclusively for the tenant.
2010: Our principles remain the same with respect to the legitimate interests of the various agents directly or indirectly involved with our activity, develop our activities in accordance with the requirements of international quality standards and align with the principles of a sustainable and socially inclusive reality.
And our fundamental principle is to value the beauty, health and quality of life of our consumers.
2011: We already have new launches in our planning with the use of high performance raw materials and at a cost compatible to our consumers.
Our vision: Understand the needs of consumers and make them a reality.
Our mission:
Conquer by quality;
Have worldwide recognition;
Be a reference in beauty
Our values:
Confidence;
Respect;
Integrity.
Always search for new products that can answer the fundamental questions related to the beauty of our consumers, with a single objective, to bring better results and health care. Consumers' desire to be more secure about what affects their family, the economy, work and regional, cultural and socio-economic differences, lead people to affirm that their self-esteem stems from the sense of beauty of their cultures . For all this, our great challenge is to serve these consumers, who today are much more informed and demanding, as they are courageous people who fight for their ideals in a world of many adversities.